Another JaM Media Session in Tokyo with Spirited Discussions

The 4th JaM Media Session in Tokyo on Sept. 11th proved to be another valuable event with pointed questions and opinions by the attendees. The 1-1/2 hour presentation involved 58 slides with abundant videos and data along with speed talking. Like last time, tweets were being sent live during the session, with the hashtag “#JMS” for those interested (in Japanese).

The opening topic showing data that “consumers are very skeptical and distrustful of ad agencies and the media, and believe that part of the blame for the global financial crisis lay on them” — was a bit of a shock to the many agency and media people in the audience. Then with the latest data on Facebook and Twitter, I continued to explain the issues of social media from my own point of view as a consumer or user, and talked about how as marketers, we need to avoid activities that betray the trust of this ecosystem.

I’d like to give my heartfelt thanks to all the participants for their valuable feedback and opinions from this session. Everyone’s involvement and interaction are what make JaM Media Session such a great event. All those with curiosity and an open mind are welcome to future sessions!

This is what I believe defines Social Media that I had in the last slide of my deck:
Social Media = a new media fueled by people sharing their emotions and thoughts