US NetMarketing Nikkei Column: Oct. 5 “Twitter Boom Reality Check 3″

This is a rather late notice about the monthly Nikkei BP Column, NetMarketing Online (in Japanese) “US NetMarketing Chawa.” The Oct. 5th column titled “Twitter Boom Reality Check 3: Marketing Strategy’s Essential Media” analyzes the growing importance of the role of social media. The column includes Twitter users’ high receptivity to ads, behavioral comparisons with non-Twitter users, T.G.I. Friday’s promotion that acquired one million Facebook fans, as well as latest data and case studies.