US NetMarketing Nikkei Column: Nov. 2nd “Analyzing Facebook as an Advertising Platform”

The Nov. 2nd column titled “Analyzing Facebook as an Advertising Platform” of monthly Nikkei BP Column, NetMarketing Online (in Japanese) “US NetMarketing Chawa” covers the power of Facebook, which accounts for 25% of total page views among all US Internet users. The notion of “Owned Platforms” or “Private-Label Media” has captured the attention recently in US marketing circles, where advertisers can directly communicate with users and manage the platform, with Facebook being the ideal space used by companies. Latest trends in engagement ads for product samples to metrics such as the new affiliation with “Nielsen BrandLift” on Facebook is analyzed in detail.