JaM’s SERVICES

Marketing Strategy Development

Clarify the positioning of a company’s products and services; develop and execute marketing strategy designed for the Japanese or U.S. markets.

• Market assessment
• Competitive analysis
• Product/services positioning and differentiation
• Messaging development and strategy
• Approach for potential customers

Business Development

Develop business leads and facilitate deals with potential customers or strategic alliance partners in Japan or U.S.

• Identify customers
• Distribution partners
• OEM & Licensing partners
• Co-marketing partners
• Co-development partners
• Joint ventures

Market Research & Analysis

Research examples include:

1. Identifying potential customers and alliance partners for market entry
2. Case studies for formulating business strategy.
3. Research of new product/technology development

• Case studies & business models
• Industry overviews
• Emerging technology research
• Consumer research

-Quantitative Research (online/offline)
-Focus Groups
-Phone Interviews
-Home Visit Interviews
-Field Interviews

NEW! Trade Show/Conference Support

Business support offered to Japanese exhibitors and visitors to trade shows and conferences primarily in the West Coast. Or support at events for US companies with Japanese customers and visitors. Conversely, Japan-based support for US exhibitors and visitors to events in Japan. More on Business Support.

• Exhibitor & visitor registration
• Event visit schedule planning
• Create/localize presentation materials
• Presentation coaching
• Report writing support
• Business strategy development
• Business negotiations support
• Logistics and local support

Advertising & Public Relations

Strategic plan for advertising and PR, customized to the target market and audience using local companies and specialists for execution and delivery.

• Mass media advertising
• Internet advertising
• Direct marketing
• Trade media advertising & PR
• Trade show marketing support
• Press release writing & distribution

Website/Marcom Creation & Localization

Not merely translation, but quality creation and localization of website content and marketing materials to target market and audience in Japanese or English.

• Website content, news releases, presentations, brochures and advertising copy
• Search engine & link registration; website marketing
• Japanese customer support
• Bi-lingual web producers and writers